OMAN POST STRENGTHENS SME COMPETITIVENESS WITH IPEX SERVICE

Trade facilitation for Small and Medium Enterprises (SMEs) is a topic that Oman Post, an Asyad member company, is taking on by leveraging its infrastructure and host of tailored postal and logistics services, building a marketplace that is conducive to sale and distribution of products for these businesses. The company has recently launched the International Premium Express Mail (IPEX), a new premium international document and parcel shipping service. 

Considered as engines of growth for Oman, SMEs currently constitute over 90% of businesses in the Sultanate.Meeting the evolving needs of today’s e-Commerce customers is a key focus for Oman Post now and moving forward. With IPEX, Oman Post customers can ship internationally to over 220 destinations. Door-to-door deliveries to major GCC cities can be completed within 24-hours, while other GCC locations can be reached within 48-72 hours.

Abdulmalik Al Balushi, Chief Executive Officer of Oman Post said, “Enabling e-commerce is particularly important for small businesses, who can access new customers via Oman Post’s domestic and international delivery network. We want to support them in delivering their products to their customers conveniently and efficiently. Our services including parcel delivery, express mail, and the recently launched IPEX service offer peace of mind as we handle the entire process, from pick-up and packaging to transportation towards the final destination of the products and customs procedures in case of international shipments.”

Noora Al Dhuhoori, owner of Vogue Lane, a multi designer boutique based in Jawharat Alshatti Complex said, “In a competitive market, we always have to be on top of our game in order to stand out. As a business owner, we have been working hand-in-hand with Oman Post and I have been impressed by the convenience and the customer experience they have offered and continue to provide through their IPEX service to ensure delivery of our products to KSA, Bahrain and Sudan within 72 hours. Through this partnership, we’ve managed to ensure convenient deliveries for both our TAQASEEM brand, along with a number of brands within our boutique.”

Oman Post continues to elevate its services’ performance by several measures with on-time delivery of parcels growing 229% between 2018 and 2019. Focusing on the business-to-consumer eCommerce market, the company has been working closely with Omani SMEs to grow their businesses and confront challenges of traditional brick-and-mortar shops. Providing tailored delivery services across Oman, the region and internationally, Oman Post’s SMEs business segment has been witnessing consistent growth.